Prepared TOP most expensive brands in Europe.

European Brand Institute presented its annual survey - Top 50 most expensive brands in Europe. Writes about this today, the newspaper "Delo". The study analyzed the cost of more than 3 thousand brands from 24 countries in Europe. During the crisis, the winner turned out to be trademarks of manufacturers of consumer products, adding an average of 6% of its value last year. Most other brands have increased the value of its brewers. Thus, the newspaper notes, the largest producer of beer in the world - Belgium's InBev - has risen in price by 56%. The third-largest brewer in the world - British SAB Miller - for the period of crisis has added to its brand value 24%; Carlsberg - 21,5%, and Heineken - 14,4%. Lost in time of crisis brands of companies engaged in financial services (an average drop of 24%) and automotive (-9.6%). Title of most expensive brand in Europe the second year in a row belongs to the Finnish Nokia. Following is the French LVMH, which produces luxury goods under the brands Louis Vuitton, Givenchy, Kenzo, Chaumet, Moet & Chandon, Hennessy. Closes three leading Belgian Inbev. The only company from Central and Eastern Europe, which hit the top 50, became Russia's VimpelCom (TM Beeline). In the ranking it took 39 th place with a brand value of 7.9 billion euros. Ukrainian companies are not able to overcome the bar to 6.63 billion euros - is the cost of the brand of French insurance group Axa, which occupies 50 th, the last line rating. The most expensive Ukrainian brands, according to analysts, is a mobile operator Kyivstar. Its cost is estimated to be worth up to $ 6 billion, among the most expensive domestic brands also mentioned Nemiroff and Obolon. Their cost ranges from $ 0,5-1 billion The value of Ukrainian brands, despite the crisis grows. Methods of payment value of brands is based on an analysis of the financial performance of companies, the frequency of occurrence in the media, age and position the brand on the market, as well as the forecast growth of the company and the market.